FREE WEBINAR

Beyond the Technology: The Human Factors That Make or Break Digital Transformation in the NHS

Digital transformation rarely succeeds on technology alone. Even well designed solutions can struggle to embed when implementation disrupts established workflows, staff don’t see the value, professional identities are challenged or teams are already experiencing change fatigue.

This free 60 minute webinar brings together organisational psychology, NHS implementation experience and strategic communications to explore the human factors that influence whether new technology is genuinely adopted in practice.

Register Here

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What we'll cover:

  • Attendees will explore:

    • Why digital transformation is fundamentally a behaviour change challenge, not simply a technology challenge.
    • The human factors that can inhibit adoption, including trust, workflow disruption, professional identity, change fatigue and local culture.
    • A real NHS case study exploring the implementation of Ambient Voice Technology (AVT) at University Hospitals of Morecambe Bay NHS Foundation Trust.
    • How the COM-B behaviour change model can be used to diagnose barriers to adoption.
    • How stakeholder engagement, communications, champions and targeted messaging can support behaviour change.
    • Five questions to ask before launching a new digital solution to improve the chances of successful adoption.

Who is it for?

  • This webinar is particularly relevant to:

    CCIOs, CNIOs, CMIOs, CIOs, Digital Transformation Leads, Programme Managers, Clinical Informatics teams, digital implementation teams and others responsible for introducing or embedding new technology within NHS organisations.

 

What you'll take away

You'll leave with a practical framework for thinking about digital adoption and a clearer understanding of how to identify the behavioural and organisational barriers that could prevent a new solution from embedding.

All attendees will also receive our Digital Adoption Readiness Checklist, designed to help teams identify potential adoption risks before and during implementation.

Speakers

Nicole Williams
Chartered Occupational Psychologist, NW-OP Ltd
Nicole has more than 18 years’ experience applying workplace psychology, including extensive experience within the NHS. She specialises in organisational culture, behaviour change and the human factors that influence whether change successfully embeds in practice. Nicole has particular experience supporting NHS digital transformation, using behavioural insight to understand the barriers and enablers influencing staff adoption of new technologies. She is currently supporting the implementation of Ambient Voice Technology at University Hospitals of Morecambe Bay NHS Foundation Trust.

Bob Hart
Communications Specialist, Rosebank PR & Communications
Accredited through the Chartered Institute of Public Relations (CIPR), Bob has worked across healthcare, education and commercial organisations, including supporting NHS Trusts with complex communications and engagement. Bob specialises in translating insight into clear, targeted communications that engage different stakeholder groups and support behaviour change. He is currently currently supporting the implementation of Ambient Voice Technology at several NHS Trusts in the North West of England.

Sarah Hart
Chief Clinical Information Officer (CCIO), Urology Doctor, Director, The Digital Clinician Co
Sarah is CCIO at University Hospitals of Morecambe Bay NHS Foundation Trust and a clinician with a career spanning emergency nursing, medical practice and digital health leadership. Alongside her NHS role, she is a Clinical Safety Officer and founder of The Digital Clinician Co. Sarah has particular expertise in Ambient Voice Technology, electronic patient records and clinically led digital transformation. Drawing on her experience as both a clinician and digital leader, she brings a practical understanding of what it takes to introduce new technology safely and successfully into complex clinical environments, balancing innovation with clinical workflows, governance, staff engagement and patient care.

Bonus Resource - FREE When You Register

When you join the webinar, you’ll get access to:

Digital Adoption Readiness Checklist

A practical checklist to help NHS teams identify the behavioural, organisational and engagement factors that could support or hinder successful adoption of new digital technology.

Register Here

We won't send spam. Unsubscribe at any time.